Google's AI can remove watermarks from images

Google's new AI model is used to remove watermarks and raises controversy
Google search tool on the screen. Photo: Pexels

On social media, users share their experience using Google's new Gemini artificial intelligence model that is causing controversy, as the new tool can remove watermarks from images, including those published on well-known paid stock media resources, according to TechCrunch.

How users remove watermarks using Gemini 2.0 Flash

Google has expanded access to the image generation feature in Gemini 2.0 Flash, allowing users to create and edit image content. By all accounts, this is a powerful feature with almost no limitations.

The new model can create images with celebrities and copyrighted characters, as well as remove watermarks from existing photos.

Several social media users have noted that Gemini 2.0 Flash doesn't just remove watermarks, it tries to fill in the gaps left by the watermark removal and Google's model is extremely good at it, and it's free to use.

Currently, the image generation feature in Gemini 2.0 Flash is labeled "experimental" and "not for production use" and is only available in Google's developer tools. Although the model is able to remove watermarks, it doesn't do so perfectly. Some translucent watermarks and those that cover large parts of images make it a difficult task.

It is likely that some copyright holders won't be satisfied with the lack of restrictions on the use of Gemini 2.0 Flash. Popular models, including Claude 3.7 Sonnet and GPT-4o, explicitly refuse to remove watermarks, calling such actions unethical and potentially illegal.

It is worth noting that removing a watermark without the consent of the original owner is considered illegal under US copyright law, with rare exceptions.

As a reminder, Google DeepMind developers have presented a new artificial intelligence model for robots — Gemini Robotics, which is designed to control robots performing complex physical actions.

We also wrote that Google presented a new lightweight and productive artificial intelligence model Gemma 3. It runs on any device and allows developers to create AI apps anywhere.

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