Leontovych's "Shchedryk" is featured in the new Chanel campaign

Mykola Leontovych's "Shchedryk" is featured in the new Chanel campaign
A shot from a Chanel advertisement. Photo: YouTube screenshot

The new advertising campaign for CHANEL features the famous melody "Shchedryk", written by Ukrainian composer Mykola Leontovych. The melody "Carol of the Bells" is one of the symbols of Christmas all over the world.

The video was published on YouTube.

New advertisement of Chanel

The footage immerses the viewer in a winter wonderland. Top model Vittoria Ceretti catches a snowflake and observes the magic, examining it through a magnifying glass. A winter landscape appears in the video. The fashion house presented a Christmas collection of cosmetics and perfumes in this new advertising campaign.

"Immerse yourself in the wonderful world of CHANEL and let us help you find the perfect gift among a collection of exclusive fragrances, dazzling makeup products and ultra-sensory skin care," the description of the advertisement says.

As a reminder, singer Gwen Stefani starred in a music video wearing a corset by the legendary Vivienne Westwood. Louis Vuitton also presented a dog house for an astronomical sum.

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