Why East-West bags are the trendiest handbags for 2026

East-West is more than just a trend, it signals a new era in the world of accessories. The elongated shape is unique — it looks fresh and modern while also referencing the retro aesthetics of the 1950s. Thanks to this combination of classic and innovative elements, the bag quickly became a favorite of fashion houses.

Combining retro vibes with a modern silhouette, East-West bags are the fashion world’s newest obsession, Vogue writes.

Retro meets modern

We saw dozens of interpretations of it on the spring-summer 2025 catwalks. Some designers experimented with colors such as lush green and sunny yellow, as well as animal prints. Other brands added different textures, from smooth leather to textured tweed. The East-West bag in a metallic shade was popular for evening outings, and the matte leather version was a convenient addition to office attire.

What sets East-West bags apart from other types of bags?

• Shape: an elongated silhouette that makes the accessory recognizable at first glance.
• Functionality: despite its elegance, there is room for everything you need.
• Versatility: it goes well with a dress, a pantsuit, jeans, and even a sports outfit.

It can't be confused with a baguette or a traditional bag. The east-west bag has a more "architectural" energy, as if designed to inspire confidence.

Celebrities couldn't resist either

As soon as the Teckel version of Alaïa went on sale, celebrities instantly picked it up. Dua Lipa paired the bag with a miniskirt and high boots. Rosie Huntington-Whiteley incorporated the bag into a minimalist outfit. Tina Kunaki accessorized her evening dress with an east-west pattern.

This proves once again that accessories are an important part of an outfit — they either complement the style or define it.

Why you should invest now

The trend is long-lasting — East-West has been popular for several seasons in a row. It is easy to style and appropriate for fall and winter: it looks good with coats, trench coats, and knitted dresses.

Read more:

Chic and wearable — Kitten heel boots are taking over fall 2025

How to match shoes and bags like a fashion pro