Best investment — why handbags can be better than stocks

Investing in stock markets is no longer trendy — it’s time to spend money on designer bags. Experts note that this can be a truly profitable investment that won’t "burn out."

This was reported by UNN.

Which designer bags are worth investing in

Hermès Birkin

In 2025, the Sellier version of this bag showed over 250% value retention. Essentially, if you bought a stock for $10, a year later it would be worth $35 — a growth rate that experts consider highly positive. Time definitely works in favor of Hermès Birkin owners.

Hermès Kelly

Another beauty worth investing in is the Hermès Kelly. It has rapidly gained popularity and become iconic, with fashion enthusiasts lining up for years in advance. Last year, the average value retention for this model reached 150%, and resale prices were $20,000–$40,000 higher.

 Goyard Plumet

Not far behind the leaders is the Goyard Plumet. In 2024, the brand’s average value retention reached 104%, while the small Plumet clutch showed a growth of +139%. Experts compare it to Bitcoin back in 2013 — often underestimated, yet already confidently making its mark.

Chanel Classic Flap

Additionally, investing in the Chanel Classic Flap is equally profitable. This iconic bag confidently represents status and femininity. Last year, the average value retention for Chanel bags was around 92%. However, some models, such as the Single Flap in neutral colors, maintain prices on par with Hermès.

 The Row Margaux

Another profitable option for a fashion investment is the The Row Margaux. In just a few seasons, this bag has become extremely popular, and on the resale market, it is now sold for 41% above retail.

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