Netflix gets a TikTok-like feed on its mobile app

Netflix has decided to expand the possibilities for its audience. The company plans to launch its own analog of the TikTok app.

The Verge writes about it.

Netflix to create its own TikTok analog app

According to the company, the new app will help viewers discover new movies and TV shows. It is currently in testing.

The app will feature a vertical feed of movie clips, trailers, and teasers. Users will be able to save videos, share them with friends, and add projects to their preferences on the platform. The app will also generate a list of recommendations based on viewer preferences.

"We know that swiping through a vertical feed on social media apps is an easy way to browse video content. And we also know that our members love to browse our clips and trailers to find their next obsession," Chief Product Officer Eunice Kim said in a press briefing. 

As a reminder, Lily Collins appeared on the set of season 5 of Emily in Paris. 

Netflix has also announced the new detective TV show from the author of The Queen's Gambit.