Selena Gomez launches Rare Beauty’s first fragrance

Selena Gomez, the charming singer and founder of the Rare Beauty brand, has decided to take another step in the beauty world by creating a fragrance that deserves attention. On August 7, she will unveil Rare Eau de Parfum, the brand's inaugural luxury fragrance, available on RareBeauty.com and in select stores worldwide. It's more than just another bottle on the shelf — it's the beginning of a new chapter for Rare Beauty.

Novyny.LIVE will tell you more about it.

A new era for Rare Beauty

It's a fragrance that changes with your mood. In the first few seconds, you will smell sweet caramel, crunchy pistachios, and a hint of pepper. Then, soft vanilla, warm ginger, and cocoa unfold, leaving behind a deep trail of sandalwood, Tonka beans, and musk reminiscent of leather.

The perfume lasts up to 12 hours and changes depending on your day, mood, or even the weather. It is suitable for both a quiet morning at home and an evening get-together with friends.

The design is no accident, either. The bottle is round and has an elegant gold cap. Importantly, it was designed with ergonomics in mind. It is comfortable to hold and easy to press. It was developed in collaboration with therapists who work with people with limited hand mobility. This is yet another confirmation that Rare Beauty truly cares about everyone.

By the way, the perfume comes with four scented balms: amber vanilla, peony blossom, fresh bergamot, and woody oak. You can apply them separately or over the fragrance to change the scent of Rare Eau de Parfum.

Read also:

Celebrity fragrances — a selection of iconic perfumes

Beauty guide: 5 steps to find your signature scent

Chanel unveiles a new fragrance in the Chance line of perfumes