Melania Trump unveils her own memecoin — how much the coin costs

The weekend of January 18-19, 2025, shocked the entire crypto community. Donald Trump’s memecoin made a spectacular debut right before his inauguration, and the coin rose sharply in value. Following the newly elected President of the United States, First Lady Melania Trump announced the launch of her own cryptocurrency, $MELANIA, which reached a market cap of $5 billion in the first hours.

The First Lady of the United States reported it in X.

How much Melania Trump’s memecoin costs now

According to Forbes, the price of the coin has skyrocketed to $5 per token, and the market cap has exceeded $5 billion. Melania personally encouraged traders to invest in her project.

After the launch, Donald Trump’s memecoin became an instant sensation, reaching a market value of $14 billion and entering the top twenty cryptocurrencies by capitalization. However, the joy was short-lived.

The debut of Melania’s coin dealt a serious blow to $TRUMP. Within minutes of its announcement, the Trump token lost almost 40% of its value. Now the cryptocurrency has managed to level off a bit at $57.74 as of January 20 at 08:46, which is about 23% since the announcement of the coin by the First Lady of the United States.

Many traders who had previously invested in $TRUMP started selling it en masse to invest in the promising $MELANIA. Experts note that the market cap of $TRUMP dropped by $7.5 billion in just 10 minutes after the new coin was launched.

"This is beyond the point of reason. Less than 48 hours after the launch of $TRUMP, the coin lost $7.5 billion in market value in 10 minutes due to the debut of Melania Trump’s token. This was caused by massive sell orders," Kobeissi Letter analysts wrote.

As of January 20 at 10:59 a.m., the value of one $MELANIA coin is $10.96.

David Sacks, Trump’s cryptocurrency adviser, recently claimed that the era of terror against crypto is over, hinting at a new phase of innovation in the US crypto sphere. In any case, the launch of $TRUMP and $MELANIA caused a great deal of excitement and discussion in the community, cementing the Trump family’s influence on the crypto market.

As a reminder, Donald Trump introduced his $TRUMP memecoin. At its peak, the coin rose in price to $23.03, with a market capitalization estimated at $4.28 billion.

We also wrote that investments can be a promising area for generating income. There are many things in the market that you can invest in, but some of them are characterized by increased risks and can lead to losses.